Customer loyalty goes far beyond mere discounts and requires a deep brand commitment to establish ongoing and fulfilling relationships. During Tuesday’s Loyalty360 webinar, Analytics Differentiates Leading Customer Loyalty Programs, which was presented by SAS, John Balla, Principal Marketing Strategist, SAS outlined what he believes are the areas marketers need to focus on to gain true customer loyalty. “Focus more on the customer experience and their perceived value of engagement, rather than the corporate view of retaining....

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