Sales Success Shows Neuromarketing Moves Magazines: New Scientist Reports 12% Increase in Newsstand

  ‘Excellent’ Results Exceed Publisher’s Own Estimates, Offer Important Portents for Consumer Packaged Goods Companies LONDON , Sept. 2—For marketers everywhere, especially consumer goods companies for whom packaging is a critical determinant of success, the question asked has now been definitively answered: neuromarketing can increase sales—substantially. When New Scientist approached NeuroFocus to test three different cover designs for an August issue of the magazine, the challenge crystallized....