Ruby Tuesday officials want to win back brand loyalty from women between the ages of 25 and 40, who have young families.
During the company’s fiscal first-quarter conference call on Jan. 7, Ruby Tuesday CEO J.J. Buettgen discussed the brand’s customer engagement strategy.
“We’re keenly focused on targeting women ages 25 to 40 with young families and on winning back their business,” Buettgen said, according to Seeking Alpha. “We believe the current Ruby Tuesday offers her a new and enhanced menu with the....