Telecommunications giant Rogers plans to roll out a loyalty rewards program this year that gives bonuses for using a variety of its services, a move it hopes will keep customers from straying to a growing number of competitors.
Outgoing chief executive Nadir Mohamed said Tuesday the wireless, cable and media company needs to improve its customer service "significantly."
We "will actually further work to reinforce this idea that we value our customers (and) we reward our customers for staying with us," he told reporters before the....