Rocky Brands’ Focus on Streamlining Processes Benefits Customer Experience
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Rocky Brands Inc., a Nelsonville, Ohio-based footwear and apparel manufacturer, has been focusing on streamlining and integrating seamless processes—efforts that are paying off in improved customer experience. The company, which designs, manufactures and markets outdoor, work, western, lifestyle, and military footwear and apparel, recently implemented software from NGC to bolster efficiency in a variety of ways. According to Mary Lorenz, VP of Strategy Execution and Process Improvement at Rocky Brands, these improvements are part of....

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