For the past five years, Rite Aid offered an anniversary campaign targeting its loyalty program members with exclusive coupons/discounts in January and February.
This year, Rite Aid relaunched the campaign as Happy You Year Rewards campaign for customers enrolled in its wellness+ loyalty program.
When wellness+ customers reach spend thresholds of $50, $100, $150, $200, and $250 on participating products, they accrue credits redeemable against a host of high-value lifestyle rewards.
Customers can....