CAMP HILL, Pa., Oct 14, 2011 (BUSINESS WIRE)—Rite Aid today announced that its free customer loyalty program wellness+ was recently awarded the 2011 LEADER Award, sponsored by IBM, as determined by the Shopper Technology Institute.
The Shopper Technology Institute, a national trade organization focusing on best marketing practices using technology, annually presents the LEADER Awards for Excellence at its LEAD Marketing Conference. The award  ....