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CAMP HILL, Pa., Oct 14, 2011 (BUSINESS WIRE)—Rite Aid today announced that its free customer loyalty     program wellness+ was recently awarded the 2011 LEADER Award,      sponsored by IBM, as determined by the Shopper Technology Institute. The Shopper Technology Institute, a national trade organization focusing     on best marketing practices using technology, annually presents the     LEADER Awards for Excellence at its LEAD Marketing Conference. The award    ....

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