Rite Aid has selected dunnhumby as its strategic partner to revamp its price, promotion and loyalty programs. Rite Aid and dunnhumby are utilizing customer data models and consumer-led insights to optimize these investments to improve customer value perception digitally and at more than 2,500 stores in 17 states. Rite Aid’s loyalty program will be completely reimagined to deliver improved value for customers. “Enhancing the customer experience is key to our RxEvolution strategy and to meeting our growth-target consumers&rsquo....

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