Rite Aid has placed a substantial bet for the upcoming year on its booming wellness+ loyalty program. Total enrollment in wellness+ has increased to 52 million members after two years.
"We continue to embrace technology as a way to enhance the customer experience," said John Standley, CEO for Rite Aid on a recent call with investors. "Our wellness+ program will continue to be the core focus of Rite Aid's overall marketing and promotional initiatives. And in fiscal year 2013, we will expand the delivery of targeted offers to....