Business-to-business marketers today close less than 4 percent of marketing-generated leads, and the average sales cycle has increased by 22 percent over the last five years, according to a new infographic from Right On Interactive ( http://www.rightoninteractive.com ), a lifecycle marketing automation company that helps organizations win, keep and grow business. The infographic illustrates the challenges companies face in generating and converting sales leads.
"The Ecosystem of Lifecycle Marketing" draws on multiple industry....