RIO DE JANEIRO, Jan. 20, 2011—VOILA Hotel Rewards today announced a loyalty program launch with Othon Hotels (Hoteis Othon), one of Brazil‘s leading hotel brands. As the world’s number one loyalty program for independent hotels, the partnership marks VOILA’s debut into the Brazilian market and the addition of an estimated 1,600 rooms to its global rewards network.
“We chose to partner with VOILA Hotel Rewards because of the program’s impressive growth and reputation as a worldwide brand builder....