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Reward and Visa extended their partnership in the United Kingdom, which delivers retail offers to more than 250 million Visa cardholders across Europe. Reward also plans to launch this partnership in Ireland later this year. It builds on Reward’s cardholder portfolio, which gives retailers the transactional insights and banks with technological capabilities to deliver personalized card-linked offers and customer engagement solutions at scale. This portfolio also helps support the supplier’s goal of giving £1 billion in rewards to customers through customer engagement bank programs by 2022.
"Our goal is to help design, build and operate the best Customer Engagement programs in the world, around the world,” says Gavin Dein, Reward's founder and CEO. “We made a pledge in 2018 to give £1bn of rewards to customers by 2022. So far, we've given back over £740m, and we hope this partnership with Visa will help us achieve that goal. In the last few years, we've made huge investments in anonymizing, cleansing and aggregating transactional data so that our advanced algorithms can predict where consumers are likely to shop next.”
Dein continues to promote this partnership by speaking about Visa’s ability to promote the offers on a one-to-one basis, which will allow the consumer to have access to offers from the world’s biggest retailers, which Reward calls the personalized card linked offers. It is an evolution of the one-size-fits-all card linked offers approach.
"With Reward's extensive retail network and tailored content, Visa cardholders can get access to relevant and personalized offers to spend and save at the retailers they prefer," says Kevin Akerman, executive director at Visa. "In partnership with our issuing banks, we are delighted to continue working with Reward to bring tailored offers to our customers across Europe so they can save when they spend with their Visa card."
More on Loyalty360 on Visa:
Loyalty360 Reads: February 25 | United Airlines, Chase, and Visa Announce Extension of Mileage Plus Credit Card Program, Ford Customer Experience Investment Continues, and More
Loyalty360 Reads: July 16 | Visa Launches Visa Installments Pilots in U.S., Coca-Cola Freestyle Now Allows Customers to Pour from a Smartphone and More
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