Coca-Cola has always been about providing a first-class customer experience and attaining a brand loyalty unlike most other marketers.
Now, Coca-Cola has revamped its My Coke Rewards loyalty program that launched in late January.
Some of the new rewards are related to VIP access to the hottest events of the season and tropical vacations in the middle of winter.
Loyalty program members can still cash in points for their favorite Coca-Cola beverage coupons and retailer gift cards, but the latest rewards appear in the form of unique....