For a moment, put on your “customer” hat. What brands have earned your loyalty, and why? Several reasons may come to mind: They are trustworthy, reliable; they understand you, or they care about your needs. When you consider what loyalty means to you, it’s unlikely that the first thing that comes to mind is a promotion or a loyalty program. Of course, discounts and offers are important tools in fostering loyalty, but what really connects customers to brands is an emotional bond. It’s how customers feel about the....

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