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Data, data, data. Too much data? That is the problem for many loyalty marketers.
How to reconcile volumes and volumes of customer data, and then leverage it effectively to significantly impact the customer experience becomes an ongoing quest for loyalty marketers.
Loyalty360 caught up with Jed Alpert, senior vice president of marketing, 1010data, to find out more about data collection and driving customer loyalty.
Data has been discussed for many years, especially as it relates to retailers and customer engagement/customer....
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