Many high street retailers have reported disappointing Christmas season trading figures and with the current ultra-competitive trading environment set to intensify in 2014, it will become essential for retailers to get closer to their customers, and improve their shopping experiences, in order to enable higher recall and retention, claims IT services specialist ITC Infotech.
As the mounting toll of unsuccessful high street brands has proven, retailers that lack intricate knowledge of their customers run the risk of failure, said ITC....