Retailers need speedy access to what their customers are doing across multiple channels, according to research by ITC Infotech.
“To stay current, retail businesses need an integrated approach combining physical stores, mobile devices, and desktop computers to create a seamless customer experience in a multichannel environment,” according to Hardeep Singh Garewal, President of European Operations at ITC Infotech.
Customer Experience Management has become a key component in the retailer’s arsenal. Retaining and selling to....