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Change is nothing new for retail, but over the last several weeks, it has come even more rapidly and taken the form of staff reductions, closures, quick transitions to curbside pickup, and more, all because of the COVID-19 outbreak. 2020 has brought us situations that neither consumers nor brands have ever seen, with the only close comparison being the 2008 financial crisis. Retailers have had to fly with their eyes closed and pivot quickly to serve customers. Unfortunately, there isn’t a guide on best practices as no one knows what....
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