Just 25% of consumers consider loyalty programs important when choosing a restaurant, according to a new study from Deloitte titled, “Second helpings: Building consumer loyalty in the fast service and casual dining restaurant sector.” One half (50%) of survey respondents indicated they belong to at least one restaurant program, which is a much lower rate when compared against other sectors such as airlines (78%) and hotels (70%). Among consumers who belong to at least one loyalty program, nearly three-quarters (74%) indicate....

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