There are seven different kinds of mobile customers that brands can market to according to the Always-On Consumer report conducted by Experian Marketing Services.
The report examines the attitudes and behaviors of today’s smartphone owners and how the rapid adoption of smartphones and other connected devices has transformed the way customers learn about and buy products.
The seven segments detailed in the Always-On Consumer report include:
Prodigies: Making up 5% of mobile users, Prodigies are constantly connected and are....