Relevancy should be considered a customer reward in and of itself, according to Rick Ferguson Vice President, Knowledge Development, Aimia.
During his Thursday webinar, “Real Relationships,” hosted by Loyalty360 and presented by Aimia, Ferguson advised marketers to consider relevancy even more in their customer-centric, loyalty-based strategies.
“Relevancy is one of most underutilized rewards we can deliver,” Ferguson said. “Relevancy itself is a reward because it’s based on actual customer behavior. If....