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Just when many brands thought they had customer loyalty figured out with new technology and the ability to capture data, Dave Andreadakis, Kobie’s Chief Innovation Officer, suggests there may be something just as important that marketers need to do. Kobie is a recognized industry leader in customer loyalty strategy, platform development and program management, serving brands across travel, hospitality, retail, and financial services verticals.
“They need to relearn the customer,” says Andreadakis, the Chief Innovation....
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