Red Roof is enhancing its loyalty program, Redicard, by re-branding it as RediRewards and adding new components that reward guests on every level. RediRewards invites members to access a rewards program that goes beyond free nights and offers rewards for excursions, entertainment, and everyday use.
A recent study by Eventbrite found that 78 percent of millennials prefer to spend money on experiences in lieu of physical goods. The redesigned, multifaceted loyalty program from Red Roof addresses these preferences and encourages its members to accrue and use points to experience everything from theme parks to theatre to homemade meal programs while saving on stays.
“RediRewards is a truly comprehensive loyalty platform across the entire Red Roof portfolio that offers our guests unprecedented opportunities to use their accrued points on other things they want and need, beyond free nights,” says Marina MacDonald, Chief Marketing Officer, Red Roof. “We are reaching members at almost every touchpoint of their busy lives, rewarding them with things they love to do as well as with practical services that make their lives easier.”
RediReward’s RediAccess is the centerpiece of the expanded program. RediAccess provides members with thousands of discount offers, many exclusive, across most consumer categories simply by logging into their account. They’re able to use their RediRewards card to get discounts at restaurants and amusement parks, for air travel and car rentals, and for childcare and other lifestyle needs.
RediAccess is available via a partnership with LifeMart. For over a decade, LifeMart has been providing thousands of loyalty programs to associations and employer groups nationwide with deals on products and services offered to their members and employees. With its proprietary, members-only discount shopping website, members can access thousands of discounts and coupons for travel, tickets, electronics, home, entertainment, automotive, grocery, restaurants, services, and more. Providing these savings to members aids loyalty programs and associations with member acquisition, engagement, retention, and loyalty.
“Much of Red Roof’s success has been built on the brand’s loyal core customer base and this partnership rewards their loyalty, offering them even more of everything,” says Alex Sherman, Senior Vice President, LifeMart. “Our well-rounded suite of entertainment and everyday products and services line up perfectly with the needs and wants of Red Roof’s RediRewards members, providing them with a batch of benefits that aligns with their lifestyles, travel plans and daily essentials.”
Industry research finds that retaining customers works. Existing customers spend 67 percent more than new customers while 82 percent of US adults say they’re loyal to brands. In short, customer loyalty really pays off—and customer loyalty programs end up paying for themselves
Redicard Becomes RediRewards for Enhanced Loyalty
Peter Mills | Loyalty360
Red Roof is enhancing its loyalty program, Redicard, by re-branding it as RediRewards and adding new components that reward guests on every level. RediRewards invites members to access a rewards program that goes beyond free nights and offers rewards for excursions, entertainment, and everyday use.
A recent study by Eventbrite found that 78 percent of millennials prefer to spend money on experiences in lieu of physical goods. The redesigned, multifaceted loyalty program from Red Roof addresses these preferences and encourages its members to accrue and use points to experience everything from theme parks to theatre to homemade meal programs while saving on stays.
“RediRewards is a truly comprehensive loyalty platform across the entire Red Roof portfolio that offers our guests unprecedented opportunities to use their accrued points on other things they want and need, beyond free nights,” says Marina MacDonald, Chief Marketing Officer, Red Roof. “We are reaching members at almost every touchpoint of their busy lives, rewarding them with things they love to do as well as with practical services that make their lives easier.”
RediReward’s RediAccess is the centerpiece of the expanded program. RediAccess provides members with thousands of discount offers, many exclusive, across most consumer categories simply by logging into their account. They’re able to use their RediRewards card to get discounts at restaurants and amusement parks, for air travel and car rentals, and for childcare and other lifestyle needs.
RediAccess is available via a partnership with LifeMart. For over a decade, LifeMart has been providing thousands of loyalty programs to associations and employer groups nationwide with deals on products and services offered to their members and employees. With its proprietary, members-only discount shopping website, members can access thousands of discounts and coupons for travel, tickets, electronics, home, entertainment, automotive, grocery, restaurants, services, and more. Providing these savings to members aids loyalty programs and associations with member acquisition, engagement, retention, and loyalty.
“Much of Red Roof’s success has been built on the brand’s loyal core customer base and this partnership rewards their loyalty, offering them even more of everything,” says Alex Sherman, Senior Vice President, LifeMart. “Our well-rounded suite of entertainment and everyday products and services line up perfectly with the needs and wants of Red Roof’s RediRewards members, providing them with a batch of benefits that aligns with their lifestyles, travel plans and daily essentials.”
Industry research finds that retaining customers works. Existing customers spend 67 percent more than new customers while 82 percent of US adults say they’re loyal to brands. In short, customer loyalty really pays off—and customer loyalty programs end up paying for themselves.