Red Roof is enhancing its loyalty program, Redicard, by re-branding it as RediRewards and adding new components that reward guests on every level. RediRewards invites members to access a rewards program that goes beyond free nights and offers rewards for excursions, entertainment, and everyday use.
A recent study by Eventbrite found that 78 percent of millennials prefer to spend money on experiences in lieu of physical goods. The redesigned, multifaceted loyalty program from Red Roof addresses these preferences and encourages....