Advanced Purchase Option Delivers Discounts for Early Bookings     While Fall Deals Abound

COLUMBUS, Ohio—Cheaper, cheaper, cheaper! Savvy, budget travelers know that the     early bird gets the worm; and at Red Roof®, the savings! Red Roof’s     advanced purchase option Sleep Cheaper!™ launches today,      rewarding guests who reserve and pay for their room in advance.      By booking and paying 20 days in advance, guests will save up to 20     percent a night with limited availability at participating Red Roof     properties across the U.S. Guests who book 10 days in advance can save     up to 15 percent.

“Red Roof’s first hotel opened in 1973 with the philosophy of providing     guests a clean, comfortable room at an affordable price. Early on, we     used the slogan ‘Sleep Cheap’ to help promote our hotels. Sleep Cheap     focused on the meaning of value—a good, clean, comfortable room; a     friendly, attentive staff and charging less for it,” said Andrew     Alexander, president, Red Roof. “For the past 37 years, our hotels have     been known for a warm and welcoming spirit, along with higher-end     amenities at an economy price. Sleep Cheaper! is the evolution of     Sleep Cheap. With this new advance purchase program we remain devoted to     making our guests’ stay a great one, while continuing to provide them     the best value possible.”

To take advantage of Sleep Cheaper! savings travelers must book     through 800.RED.ROOF (800.733.7663) or

Not much of an early bird? If you are 50+ years of age, Red Roof has a     deal for you, too! Through the end of September, seniors will save 15     percent off of their stays. To take advantage of this great deal, call     800.RED.ROOF (800.733.7663) or book online at with VP+® code 607564.

In honor of Red Roof’s senior promotion in September, followers of RedRoofingIt on Twitter® will have chances to win a $25 gas card, courtesy of Red     Roof. For full details regarding this contest follow RedRoofingIt on Twitter; all winners will be posted on Red Roof’s social media sites.

Red Roof RediCard® members will also get an added bonus this fall!      Members of RediCard, Red Roof’s loyalty program, will receive a 1,000     fall travel point bonus for their first stay beginning on or before     October 31. Those who have yet to sign up for RediCard can still earn     1,000 bonus points when they join RediCard and stay with Red Roof on or     before Halloween, October 31. No tricks – just treats!

Finally, the hunt is on at Red Roof this fall! Red Roof welcomes hunters     (and their dogs!) with the Hunter’s Special of up to 20 percent off     through December 31, 2010 at participating properties. For more details     on this special offer please visit’s-specials-at-red-roof.

About Red Roof®

Red Roof® is a leader in the economy hotel market with both franchised     and corporate-owned properties, serving millions of guests each year.      The company and hotels are known for a warm and welcoming spirit, along     with their Smart-by-Design®, value-added amenities that are simple, yet     economical and meet the needs of every guest. With coast-to-coast     locations, Red Roof has nearly 350 properties. Having completed a     nationwide renovation of their properties, the primary goal at Red Roof     is to provide customers a savings without sacrificing comfort. Most     recently, Red Roof unveiled its NextGen® hotels, featuring sleek     exteriors with luxuriously appointed and technologically advanced     interiors that signal a new era for the hotel chain. The Columbus,      Ohio-based company has more than 4,500 employees. For more information     or reservations, call 800.RED.ROOF (800.733.7663) or visit

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