At Red Roof Inn, customer engagement is a constant goal and the company continues to excel in that department.
Last month, Red Roof Inn launched an ongoing program called Go More. Go Better through the summer to reward travelers who hit the road for lifestyle reasons that blend interests with activities such as engaging in marathons, bike tours, or attending concerts and festivals.
The program also launched with a giveaway and two contests. a giveaway and two contests:
Go More. Go Better Memory Maker Contest: Runs through May 10, 2015. Red Roof will encourage its guests to capture their memories, their “travel stories” or a vacation in a text, photo, or video format. Guests can enter this contest through https://www.redroof.com/about_us/go_more_go_better/.
A Go Pro Camera will be awarded to two first place winners as well as two free nights at any Red Roof and a $100 gas gift card. Second place prize is also a Go Pro Camera and a ten lucky winners will receive a free night at any Red Roof.
Go More. Go Better Story Tellers Contest: Running through May, guests will be encouraged to submit their travel stories through gomoregobetter.com. Red Roof will select up to four guest stories for production.
Go More. Go Better Instagram Contest: Guests will be asked to follow @redroofinn on Instagram and share their travel photos with #GoMoreGoBetter in the caption. The contest will run from May 11 through May 31 and the winners will be randomly chosen. Prizes: 1st place- 5 room nights and $250 in gift cards; 2nd place- 5 room nights and $100 in gift cards; 3rd place- 5 room nights.
Marina MacDonald, Red Roof’s Chief Marketing Officer
http://loyalty360.org/resources/article/customer-experience-red-roof-inn
What factors prompted the launch of Go More. Go Better. Memory Maker Contest and what are your goals for it from a customer engagement/experience perspective?
Red Roof’s guests are very important to us and we’ve always created innovative ways of interacting with them through campaigns and contests and promotions. The Memory Maker contest is an intimate, interactive way for us to get to know our guests even better by having them share their most personal memories with us in order for us to learn about who they are and serve them better.
What does CX mean to Red Roof Inn and how does this contest match those expectations and aspirations?
The customer experience is of the utmost importance to Red Roof. For instance, for years we’ve used customer reviews powered by TripAdvisor to make real world changes and updates to our properties across the country. Our customers have high expectations and our goal is to meet them at all times. The contest is meant to allow our guests and fans to share, interact and compare their Red Roof experiences with us and with each other in a fun and rewarding way.
What does Customer Loyalty mean to Red Roof Inn and has that definition evolved in recent years in the era of the Empowered Customer?
Red Roof’s customers are fiercely loyal and that loyalty is evidenced in the year-on-year increase in our business and popularity of customer loyalty programs like Redicard which offers brand-specific deals and rewards to our members. Our guests are empowered via the transparent tools and processes we give them to communicate with us and each other.
What are you most proud of at Red Roof Inn from a customer engagement/loyalty perspective?
I am really proud of how diligently Red Roof listens to its customers and puts their desires, wants and needs into action. For instance, some of our core NextGen renovation push which included a slew of upgraded amenities were motivated by really listening to what our guests had to say in their reviews of our properties. As a result we added more electrical outlets, flat screen TVs, etc. and really pumped up our RediCard program. Customers have responded incredibly well and our business has never been better.