Officials at Red Lion Hotels Corporation strive every day to personalize its customer engagement.
Red Lion Hotels Corporation transitioned its loyalty program last year from a points-based model (R&R Club) to a recognition-based model (Hello Rewards), which recognizes and rewards members for doing things they already love to do and offers a competitive differentiation in the marketplace.
Today, marketers are tasked to be more data-centric than ever before, yet the challenge of creating actionable insight from data is more....