Nike Continues to Innovate and Deepen Customer Engagement
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Nike is one of the most universally recognized brands and for good reason. This global iconic brand continues to innovate and deepens its relationships with customers. “At Nike, innovation comes in many forms and our growing digital ecosystem is the great example,” Nike CEO Mark Parker said during the company’s June 25 fourth-quarter earnings call, according to Seeking Alpha. “Consumers are increasingly connected and utilizing premium personal digital services. Digital is an accelerator of growth that is shaping....

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