Local businesses need to offer more options for online customer engagement, according to a new survey from Yodle titled, Yodle Insights: What Consumers What from Local Businesses.”
The survey examined how U.S. consumers find, choose, use, and interact with local businesses and what they would most like from them. What’s more, the survey analyzed the local perception of businesses in 20 mid-market cities.
Most consumers (82%) are using local businesses, and during the next year almost half (48%) plan to increase their usage....