As other hotels continue down the road of pushing “direct booking” discounts and benefits to combat the rise of OTAs (online travel agencies), the opportunity for disruption is ripe for whichever hotel chain is able to find a way to swim against the current, reach across the aisle, and work in harmony with the perceived rivals.
Red Lion Hotels might be that chain, and the disruption opportunity may have just been seized.
In a savvy partnership with Expedia (and, consequently, its sister site Hotels.com), Red....