Here is a sneak peak. Read the full article and comment on www.customermarketingblog.com _______________________________________ This question is one that clients and prospects ask us regularly. We recently attended the Freddie Awardsin Ft. Lauderdale. The Freddies have been going on for 21 years now, thanks to Randy Petersen, aka the GFOFFP (with apologies to James Brown, RIP). It was great to see a lot of old friends and familiar faces, and it also kept this burning question above top of mind. While we think about this question a lot, it’s tough to answer, because we don’t honestly believe there are a lot of great loyalty programs out there. There are some well designed programs and there are also some well executed programs. However, they are not always one and the same.