Mobile is a rapidly growing form of communication for consumers today, and a plethora of marketers frame its CRM efforts around this platform in pursuit of customer loyalty.
Enter QVC, which recently announced it will introduce a new in-app mobile feature in the coming weeks that allows customers to make easy and quick purchases with just a touch of their fingers.
Using Apple’s fingerprint sensor technology, Touch ID™, the QVC for iPhone® app now gives customers the option to log in to their QVC accounts on all iOS 8-enabled iPhone 5S, 6 and 6+ mobile devices using only their fingertip to authenticate their identity.
“Mobile remains our fastest-growing platform, and we’re continuously investing in new technologies and features that deliver a seamless and engaging customer experience,” Alex Miller, senior vice president, digital commerce at QVC, said in a release. “QVC is paying close attention to how, when and where the customer is choosing to interact with us on our digital platforms in order to create a more personalized shopping experience that drives ongoing engagement and loyalty.”
With the new Touch ID feature, QVC customers can shop through the QVC iOS mobile app using their
fingertip. Following a one-time set-up, their billing, shipping and payment details will be automatically populated upon iPhone sensor authentication of their fingertip, enabling mobile shopping transactions on QVC to be completed with a single touch.
Mobile purchases accounted for 40% of QVC’s worldwide ecommerce orders in the second quarter of 2014.
The just-released 2015 “Internet Retailer Mobile 500” revealed QVC is the third largest mobile commerce player among multi-category retailers.
QVC recently added new functionalities to its QVC for iPad® app to establish its necessity as a companion tool during QVC on-air programming. These enhanced second screen capabilities deliver a more engaging, useful and user-friendly experience to customers by synchronizing products on air to a consolidated product view on the iPad app. The “Watch” section of the tablet app now enables QVC customers to experience:
Improved synchronization on the app with the item currently being shown on air;
The ability to watch the live broadcast in the app, even without a cable subscription;
Fast access and key product information about items on air;
The ability to browse product information while the live broadcast remains on screen;
Fun and interactive features to validate and inform customers' purchase decisions, including reviews and images.
The QVC for iPhone app and QVC for iPad app are available as a free download in the App Store.