In its quarterly review, global loyalty marketing firm Kobie Marketing focused on the airline, travel, and hospitality industries and examined how brands can meet challenges and drastically improve traveler perceptions through their loyalty programs.
Bram Hechtkopf, Vice President of Business Development & Marketing for Kobie Marketing, participated in a Q&A with Loyalty 360 and discussed capturing real-time customer insights, recognizing the importance of big data, and tiered loyalty.
How specifically have airlines cut costs and....