Triggered Message Volume Increases 73% Over Q4 2011, Driving Higher Open and Clicks Rates Than Business As Usual Messages
Epsilon, the global leader in delivering direct-to-consumer connections that drive business performance, and Email Institute, the Epsilon-powered email best practices destination, today released the Q4 2012 North America Email Trends and Benchmarks report. The report shows growth in the use of triggered messaging, up 73% year over year, with triggered messages yielding 70.5% higher open rates and 101.8% higher....