Triggered Message Usage Increases 19.1% Over 2011, Outperforming Business As Usual Messaging Across Key Metrics
Epsilon, the global leader in delivering direct-to-consumer connections that drive business performance, and Email Institute, the Epsilon-powered email best practices destination, today released the Q3 2012 North America Email Trends and Benchmarks report. The report shows growth in the use of triggered messaging, up 19.1% year over year. Triggered messages yielded 75.1% higher open rates and 114.8% higher click....