Building customer loyalty is an often daunting task, replete with a myriad of factors connected to leveraging key behavioral and transactional insights. One customer segment−Millennial Moms−comprises a key target area for building loyalty.  Camille Kennedy, VP Marketing at Snipp, sat down with Loyalty360 to discuss building customer loyalty with Millennial Moms. What are the key strategies around building customer loyalty with Millennial Moms? Kennedy: This demographic of millennial moms were born between 1978 and....

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