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Punchh Marketing, a vendor of digital marketing products for physical retailers, has announced its latest loyalty solution, Punchh Wi-Fi Marketing. The new platform accelerates retailers’ ability to identify and engage a potential customer as soon as he or she walks through the door with a range of new acquisition channels. Engaging customers via Wi-Fi provides access to more customer data and offers machine learning capabilities for better segmentation and improved promotion targeting.
The modern-day consumer walks into stores with a smartphone in hand. Such devices bring a customer into a business offering Wi-Fi, but they can also be detrimental if the business does not start building a relationship at that point. The reason is that with the help of their devices, customers can find the competition instantly on Google or Yelp. But once they connect to Wi-Fi, Punchh enables brands to engage immediately and provide a personalized shopping experience, distributing the right offer at the right time.
“Regular customers help retailers stay in business, but turning a one-time guest into a loyalist is extremely challenging,” says Punchh Chief Executive Officer Shyam Rao. “Retailers need to know how they’re reaching first-time customers and what that first experience was like in order to improve that experience and keep them coming back for more. If a customer is in your store and you don’t start building a relationship that can grow with timely and relevant communications and offers, it is a missed opportunity. Not only does our Wi-Fi solution provide critical customer data; it also leverages that data quickly to help brands make swift marketing decisions.”
Some of the benefits of using Punchh Wi-Fi Marketing in conjunction with the Punchh Marketing Cloud include:
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