Triggered email messages continue to outperform their “business as usual” (BAU) counterparts in both open and click rates, according to a recent study conducted by Epsilon and Email Institute. The report found that open rates of triggered emails, which feature strong customer engagement and relevance, were 76.7% higher than other types in Q3 2014, an increase over the Q3 2013 lift of 68.6% over other emails. And the report found that click rates of triggered emails were 151.9% higher than other emails. “This is in....