Retailers can engage their consumers year-round in a variety of ways, but customer engagement in the world of professional sports can be tricky because they have specific game schedules that carve out a portion of the calendar year.
Loyalty360 talked to Richard Schenker, senior loyalty consulting director at Bond Brand Loyalty, about how sports franchises can engage their customers throughout the calendar year, deepening the emotional connection with the team.
Retailers can seek to engage customers year-round, but with sports teams....