Product Quality, Innovation, and Value Trigger Brand Loyalty at Williams-Sonoma
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Williams-Sonoma CEO Laura Alber is confident about her company and its ability to grow substantially, while attracting more customers and drawing more brand loyalty. During the company’s March 16 fourth quarter earnings call, Alber discussed Williams-Sonoma’s strategic direction. “We see the opportunities to do business differently,” Alber said, according to Seeking Alpha. “We have identified four key strategies that will drive improvements across the organization. We are confident that between our growth....

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