In the ongoing quest for personalization, with an emphasis on digital and mobile advertising, retailers and brands should not outpace the interests and shopping habits of their core customers, according to a new study from InStream.
Foremost among the study findings is that, overwhelmingly, value channel shoppers prefer receipt-based offers for savings while digital offers lag a distant second.
In fact, personalized, targeted coupons printed on receipts capture up to 82 percent unaided awareness, driving shopper loyalty, and increased....