Preferred Hotel Group’s new points-based consumer loyalty program – iPrefer – carries with it lofty goals and expectations, according to Preferred Hotel Group President Lindsey Ueberroth.
Ueberroth told Loyalty 360 that Preferred Hotel Group expects iPrefer – touted as the first points-based consumer loyalty program of its kind for a global collection of independent hotels – to achieve 100% hotel participation within the first 12 months. She said that more than 450 hotels are participating in iPrefer out of....