Jason Siska, Sr. Manager of Loyalty and CRM, CraftWorks Restaurants & Breweries, told Loyalty360 that, prior to 2014, the company’s loyalty program and POS were not integrated. “When we wanted to send a ‘loyalty strike’ for a boost in sales, we would have to blast our entire database,” Siska explained. “Once the integration happened, data has empowered us to be smarter about who we target and when we target.” CraftWorks’ primary concepts include Old Chicago, Rock Bottom, and Gordon....

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