The Post-Bulletin–an afternoon daily newspaper based in Rochester, MN, launched a new customer loyalty program late last year and just eclipsed 5,000 members.
The number might not sound like that of a big retail loyalty program, but for the Post-Bulletin, it’s a phenomenal result.
The Post-Bulletin’s loyalty program is called Inner Circle. Inner Circle offers dozens of discounts and unique prizes, hundreds of dollars in savings on products and services, and invitations to special members-only events. Post-Bulletin....