REDWOOD CITY, CA and SOUTHFIELD, MI—(March 31, 2011) - Polk, a premier provider of automotive information and marketing solutions, and Luma Technologies, a global provider of an on-demand marketing platform for field and channel sales, today announced a strategic partnership. With this agreement, Polk will offer its global customers the ability to use the Luma platform to improve marketing and sales programs at local dealerships.
The joint Polk-Luma offering enables customers to leverage Polk’s superior data and....