SOUTHFIELD, Mich., May 10, 2011—Polk, the leader in automotive loyalty metrics and insight, has launched a new web-based Loyalty Analytics Tool. The intuitive solution provides automotive OEMs, agencies, and automotive-focused media immediate access to Polk’s robust suite of U.S. automotive loyalty information, available 24/7 through a secure online portal.
The new online Loyalty Analytics Tool provides subscribers access to Polk’s comprehensive loyalty database containing all light vehicle transactions....