Thirty-three winners in eight categories were recognized for automotive loyalty and conquest during the Polk Automotive Loyalty Awards presented by IHS Automotive. The winners were honored during the Automotive News World Congress in Detroit in conjunction with the North American International Auto Show (NAIAS).
What’s more, 25 segment-level loyalty winners were announced, many of whom were repeat winners from previous years.
“Conquesting is being closely followed by OEMs and dealers alike as they seek to improve market share and win customers from competing brands,” Jeffrey Anderson, director of loyalty and source of sales solutions at IHS Automotive, said in a press release. “In addition, the auto industry is focusing marketing efforts on improving consumer loyalty at the dealer and OEM level as the rebound from the recent industry recession continues.”
Loyalty is determined when a household that owns a new vehicle returns to market and purchases or leases another new vehicle of the same model or make. The Polk Automotive Loyalty Awards are presented annually to OEMs and brands that demonstrate a manufacturer’s ability to retain owners over repeat buying cycles.
IHS Automotive tracks owner loyalty throughout the year and regularly works with its customers to effectively manage owner loyalty and conquest efforts through in-depth analysis of automotive shopping behaviors, related market influencers and development of retention and conquest strategies. This year’s awards are based on an analysis of more than 7.4 million new vehicle registrations during the 2013 model year, which ran from Oct. 1, 2012 through Sept. 30, 2013.
Here is a complete list of the 2013 Model Year Loyalty Awards by category:
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Manufacturer and Make Loyalty Awards:
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Overall Loyalty to Manufacturer
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Ford Motor Company
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Overall Loyalty to Make
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Ford
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Most Improved Loyalty to Make
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Cadillac
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African American Market Loyalty to Make
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Ford
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Asian Market Loyalty to Make
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Toyota
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Hispanic Market Loyalty to Make
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Toyota
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Conquest Awards:
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Highest Conquest Percent of Registrations
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Audi
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Most Improved Conquest Percent of Registrations
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Subaru
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Segment Model Loyalty Awards:
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Non-Luxury Traditional Compact Car
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Toyota Prius
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Non-Luxury Traditional Mid-Size Car
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Honda Accord
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Non-Luxury Compact CUV
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Honda CR-V
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Non-Luxury Full-Size Half-Ton Pickup
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Ford F-150
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Non-Luxury Mid-Size CUV
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Kia Sorento
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Non-Luxury Mid-Size SUV
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Jeep Grand Cherokee
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Non-Luxury Traditional Sub-Compact Car
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Fiat 500
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Non-Luxury Mid-Size Van
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Chrysler Town & Country
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Non-Luxury Traditional Full-Size Car
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Toyota Avalon
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Luxury Mid-Size CUV
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Lexus RX
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Non-Luxury Mid-Size Pickup
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Toyota Tacoma
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Non-Luxury Sport Mid-Size Car
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Dodge Challenger
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Luxury Traditional Compact Car
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Mercedes-Benz C-Class
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Luxury Traditional Mid-Size Car
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Mercedes-Benz E-Class
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Non-Luxury Full-Size SUV
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Toyota Land Cruiser
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Luxury Compact CUV
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Acura RDX
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Non-Luxury Sport Car
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Hyundai Veloster
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Non-Luxury Compact SUV
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Jeep Wrangler
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Luxury Sport Car
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Mercedes-Benz SL-Class
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Luxury Full-Size SUV
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Land Rover Range Rover
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Luxury Traditional Full-Size Car
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Lexus LS
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Luxury Traditional Sub-Compact Car
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Lexus CT200H
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Luxury Mid-Size SUV
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Mercedes-Benz G-Class
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Luxury Exotic Car
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McLaren MP4
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Luxury Prestige Full-Size Car
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Rolls-Royce Phantom
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