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Pokeworks Hawaiian-inspired fast casual brand recently expanded its partnership with talabat, the leading tech delivery platform in the Middle East and North Africa (MENA). The partnership will strengthen Pokeworks’ commitment to continuously form relationships as it continues its growth. Pokeworks now has more than 65 locations across 20 states, Taiwan and Mexico.
Pokeworks expects to open 10 delivery-only locations in the United Arab Emirates, Kuwait and Bahrain over the next three years. Its use of talabat’s robust infrastructure and technology and its reach with the German Delivery Hero will help the brand’s continued growth in the Middle East.
“At Pokeworks, our goal is to bring our Poke Your Way experience to consumers everywhere,” says Pokeworks CEO Steve Heeley. “That is why we have partnered with the largest online food ordering operator in the Middle East. Our plan is to enhance our brand’s online visibility and reach, while benefiting from talabat’s robust technology and large logistics network. This new collaboration with talabat will soon enable our fans to enjoy poke wherever they may be!”
“We are thrilled to be Pokeworks’ preferred delivery partner as we expand their footprint in the Middle East,” says Vice President of Kitchens at talabat Joseph Cherian. “This alliance reflects our commitment to bringing loved brands from across the region, and the world, closer to our customers. Our goal is to utilize our technology to offer both our partners and customers the same levels of ease, reliability and experience that is synonymous with talabat.”
The partnership will position Pokeworks as talabat’s exclusive international poke brand while helping talabat grow its presence outside the region.
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