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Outback Steakhouse parent company Bloomin’ Brands announced an expansion of all its concepts to the Grubhub marketplace after an initial trial with select Carrabba’s Italian Grill locations. The company will add Outback, Bonefish Grill, Flemings’s Prime Steakhouse & Wine Bar and the virtual Tender Shack to Grubhub pickup and delivery.
Bloomin’ initially worked with DoorDash for delivery of most of its brands, including the virtual dining concept Tender Shack.
GrubHub said the Bloomin’ deal will add more than 1,700 listings across the United States, including more than 1,000 restaurant locations and 700 virtual kitchens.
“This amplified partnership allows us to continue to expand our omnichannel off-premises approach and bring our well-known, favorite brands to even more guests,” said Sheilina Henry, Bloomin’s senior vice president of diversity, equity and Inclusion and off-premises dining, in a statement.
Liz Bosone, Grubhub’s vice president of restaurant success, added: “We're excited to build on our relationship with Bloomin' Brands and expand our restaurant supply. Our 32 million diners across the country now get access to all of Bloomin's well-known and delicious portfolio of brands.”
Grubhub website or smartphone app users are being offered several deals for a limited time for both new and existing users.
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