Google is very busy these days. In addition to the recent changes announced for how paid search advertisements will be listed, Google also rolled out a major change to the way organic search listings are ranked—the new Freshness Algorithm.
The goal of this change is simple. For queries conducted by searchers where information changes constantly—which Google estimates is about 35% of the queries—there is a new rendering of the organic results page starting with “news for QUERY.” Two examples are used below....