No matter whether its B2B or B2C, Dave Etling says that customer loyalty is imperative to the success of a brand. Etling, the Senior Vice President and General Manager of InComm InCentives, says that brands now have unpreceded capabilities for both understanding their customers and delivering loyalty programs, but none of that guarantees a strong, lasting connection to customers. “To remain competitive, brands are searching for new ways to refine and personalize the way they communicate promotional offers,” Etling....

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